PPC (Pay-Per-Click) advertising is a great way to drive traffic to your website and increase sales. However, with so many ads vying for attention, standing out from the competition can be challenging. That’s where incentives come in – by offering value to potential customers, you can make your ads more compelling and encourage them to take action. In this article, we’ll discuss using incentives in your PPC ads to drive more sales.
What are the Incentives in PPC Ads?
Incentives are rewards or benefits that are offered to potential customers in exchange for taking a specific action, such as making a purchase or signing up for a newsletter. In PPC ads, incentives can be used to make your ad stand out from the competition, encourage clicks, and ultimately, drive more sales.
Some common types of incentives used in PPC ads include:
- Discounts: Offering a percentage or dollar amount off a purchase.
- Free Shipping: Waiving shipping fees for orders over a certain amount or for a limited time.
- Free Gifts: Offering a free item with a purchase or a free sample.
- Limited-Time Offers: Creating a sense of urgency by offering a time-limited deal.
- Loyalty Rewards: Offering points, discounts, or exclusive offers to customers who have shown loyalty to your brand.
Why Use Incentives in Your PPC Ads?
Incentives can be a powerful tool in driving sales through PPC ads. According to a study by Invesp, 60% of customers are more likely to make a purchase if a discount code is involved. Similarly, a study by RetailMeNot found that 80% of shoppers are more likely to make a purchase if they find a deal that feels “too good to pass up.”
By offering incentives, you can create a sense of urgency and make your ad stand out from the competition. This can lead to more clicks, more conversions, and ultimately, more sales.
Using Discounts in Your PPC Ads
One of the most common types of incentives used in PPC ads is discounts. Offering a percentage or dollar amount off a purchase can be a compelling way to encourage customers to buy.
When using discounts in your PPC ads, it’s important to make the offer clear and prominent in your ad copy. Use eye-catching visuals to highlight the discount, and consider using urgency and scarcity to create a sense of urgency.
For example, you could use ad copy like “Limited Time Offer: 20% Off Your Purchase Today Only!” or “Get $10 Off Your First Order When You Sign Up for Our Newsletter.” By making the discount clear and highlighting the time-limited nature of the offer, you can create a sense of urgency and encourage customers to act quickly.
Using Free Shipping in Your PPC Ads
Free shipping can be a powerful incentive to encourage customers to make a purchase. In fact, a study by E-tailing Group found that 73% of online shoppers said free shipping is the most important factor in their purchase decision.
When using free shipping in your PPC ads, make sure to highlight the offer prominently in your ad copy. Consider using ad copy like “Get Free Shipping on Orders Over $50” or “Limited Time Offer: Free Shipping on All Orders Today Only!” By making the offer clear and highlighting the time-limited nature of the offer, you can create a sense of urgency and encourage customers to take action.
Using Free Gifts in Your PPC Ads
Another effective incentive to use in your PPC ads is free gifts. Offering a free item with a purchase or a free sample can be a great way to encourage customers to try your products or make a purchase.
When using free gifts in your PPC ads, make sure to choose a gift that is relevant to your product or service and is of value to your customers. For example, if you sell skincare products, you could offer a free sample of a new product or a complimentary travel-sized item with a purchase.
In your ad copy, make sure to highlight the free gift offer prominently. Consider using ad copy like “Get a Free Travel-Sized Product with Your Purchase” or “Limited Time Offer: Free Sample with Every Order Today!” By making the offer clear and highlighting the time-limited nature of the offer, you can create a sense of urgency and encourage customers to take action.
Using Loyalty Rewards in Your PPC Ads
Loyalty rewards are another powerful incentive to use in your PPC ads. Offering points, discounts, or exclusive offers to customers who have shown loyalty to your brand can help you build customer loyalty and drive repeat business.
When using loyalty rewards in your PPC ads, make sure to highlight the benefits of your loyalty program prominently in your ad copy. Consider using ad copy like “Join Our Loyalty Program and Get 10% Off Your Next Purchase” or “Earn Points with Every Purchase and Redeem for Exclusive Offers!” By highlighting the benefits of your loyalty program, you can encourage customers to sign up and become loyal customers.
Conclusion
Incentives are a powerful tool to use in your PPC ads to drive more sales. By offering discounts, free shipping, free gifts, or loyalty rewards, you can make your ads more compelling and encourage customers to take action.
When using incentives in your PPC ads, make sure to choose incentives that are relevant to your product or service and of value to your customers. Use eye-catching visuals and ad copy to highlight your offer and create a sense of urgency and scarcity.
By using incentives effectively in your PPC ads, you can drive more traffic to your website, increase conversions, and ultimately, drive more sales for your business.
