In the ever-evolving marketing world, there has been a significant shift towards automation and digitization. With the rise of tools and technologies, marketers have been able to save a considerable amount of time and reduce operational costs by up to 90%. In this article, we will explore how marketers have been able to achieve this feat, along with some real-life examples and statistics.
The rise of automation in marketing
Automation has become an essential tool for marketers in today’s digital landscape. Marketing automation software has the ability to streamline a range of tasks, from email campaigns to social media management, and even lead generation. The use of automation not only saves time but also helps marketers achieve better results by allowing them to focus on more strategic initiatives.
Streamlining email campaigns
Email marketing is one of the most effective marketing channels, with an average ROI of $42 for every $1 spent (DMA). However, manually creating and sending emails can be a time-consuming task. By using email marketing automation tools, marketers can create and schedule emails in advance, segment their lists, and even personalize content based on user behaviour. According to a survey by Emma, email automation has resulted in a 14.5% increase in open rates and a 64.8% increase in click-through rates.
Social media management made easy
Managing multiple social media accounts can be a daunting task, especially for smaller businesses with limited resources. Social media automation tools can help by allowing marketers to schedule posts in advance, monitor social media activity, and even automate responses to certain types of messages. According to Hubspot, businesses that automate their social media posts see a 3x increase in engagement compared to those that don’t.
The power of lead generation tools
Generating leads is a crucial part of any marketing strategy, but it can be one of the most time-consuming. The use of lead generation tools can help streamline this process by automating tasks such as lead capture, lead scoring, and even lead nurturing. According to a study by Marketo, businesses that use marketing automation to nurture leads see a 451% increase in qualified leads.
Real-life examples
There are many examples of businesses that have successfully reduced operational costs through marketing automation. For example, TechValidate, a marketing software company, was able to reduce the time it takes to create and send email campaigns by 75% by using marketing automation tools. Similarly, the fashion retailer, Revolve, was able to save 60 hours per week on social media management by using automated posting tools.
Conclusion:
Automation has revolutionised how marketers operate, allowing them to save time, reduce costs, and achieve better results. By streamlining tasks such as email campaigns, social media management, and lead generation, businesses can focus on more strategic initiatives and grow their businesses. With the rise of marketing automation tools, it is clear that this trend is here to stay.
References:
- DMA National Client Email Report 2015: https://dma.org.uk/uploads/misc/marketer-email-tracker-2015.pdf
- Emma Email Marketing Automation Survey: https://myemma.com/resources/guides/email-marketing-automation
- Hubspot Social Media Automation: https://blog.hubspot.com/marketing/social-media-automation-statistics
- Marketo Lead Nurturing: https://www.marketo.com/articles/the-power-of-lead-nurturing/
- TechValidate Case Study: https://www.techvalidate.com/product-research/techvalidate-case-studies/marketo
- Revolve Case Study: https://later.com/case-studies/revolve-instagram-case-study/
