Marketing you can defend in a board meeting
Impressions are a feeling. Paid invoices are a fact. Reach credits marketing from the money, which changes which marketing you keep paying for.
Ask a small business where customers come from and you get a shrug wearing confidence. Instagram, probably. The flyer maybe. Chinedu refers people sometimes. Then ask which of those deserves next month’s budget and the shrug returns.
The web analytics industry answers with clicks and impressions, numbers that go up whether or not money follows. In a market where half the actual selling ends in a bank transfer and a WhatsApp thank you, click attribution misses the entire point of the question.
Doors: one code per channel
Reach starts by giving every channel its own door: a QR code and a short spoken code. The flyer gets one. The Instagram bio gets one. The keke wrap gets one. Each door leads wherever you want, usually your WhatsApp.
When a customer pays, their invoice carries one small question: how did they find you. The door code lands on the invoice, and the moment that invoice is marked paid, the revenue is credited to that exact door. Not a click. Not a view. Money.
Referrals without the software tax
Referral platforms assume you have an online checkout to hook into. Most Nigerian businesses do not; they have invoices. So Reach runs referrals off the invoice too. An advocate gets a personal code, a new customer mentions it, and when that first invoice is paid, the reward is earned on a ledger. Set delivery to airtime and the advocate’s phone credits itself minutes later.
Unattributed revenue stays on the dashboard as exactly that: unattributed. We refuse to guess, because a marketing report you cannot defend is worse than none.
What changes
A month in, the question which channel deserves the budget has a number beside every candidate. Businesses kill their darlings quickly at that point. The flyer that felt dead turns out to feed the doorway that pays, or the influencer with the big following turns out to feed nothing but the following. Either way, you finally know.
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- Dbrij Reach: Doors, QR codes and referral rewards that tie real revenue to real sources. Attribution from paid invoices, not vanity clicks.
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